Guatemala is one of the most challenging data environments in the western hemisphere. A perfect storm of intense population growth, urbanization and migration coupled with a census that hasn’t been updated since 2002 means that there has been limited information on the location and characteristics of the Guatemalan population.
GeoAnalitica uses multiple growth-aware data sources to bring 2002 census data up to date. Our 2017 Guatemala demographic dataset, available at Sector Censal, represent the most true-to-ground population estimates available today. Our process also integrates growth-adjusted demographic characteristics, a must-have for making sense of the Guatemalan consumer market. Our Guatemala data is plug-and-play in all major GIS platforms, so you can get to work quickly.
Consider this: the population of Guatemala has grown nearly 50% since the most recent Census. However, this growth isn’t evenly distributed across the country. If highly accurate Guatemala market analysis is vital to your business, you owe it to yourself to see Guatemala demographics from GeoAnalitica’s perspective.
Reach out today to learn more about the data packages currently offered for Guatemala, or to see how we can be of help with specific or niche needs.