90% in 1%
Our micro-targeted approach detected 90% of Mexico's 2020 household growth in just 1% of the geographic units on the map.
The sum of households not reflected in their Censo base-year, identified by GeoAnalitica's process since our launch in 2015.
6% to 19%
The range of how prevalent the A/B socioeconomic class is in Mexico's 15 most populous metros.
The number of 2020 Growth Grid units we created to encapsulate the quarter-million new households not inside any urban boundary.