Welcome aboard, SIGSA!

April 23, 2019

As we prepare for our 2018-edition Mexico demographic data release, GeoAnalitica is happy to report an exciting new development that will empower a new audience of users with growth-adjusted geodemographic data.

We are honored to have Sistemas de Información Geográfica, SA (SIGSA), Mexico’s leading provider of GIS software solutions and services, on board as the distributor of our data products in Mexico.  With this relationship, we look forward to adding even more value to SIGSA’s powerful GIS solutions, making possible a whole new level of demographic analysis for some of Mexico’s most innovative and recognized companies.  Likewise, SIGSA’s expertise in crafting GIS solutions will open new doors for many of our would-be clients who, until now, have lacked the software and support needed for a world-class GIS deployment.  We are excited to launch this new chapter together!

This is also a great time of year to offer a “sneak peek” of our upcoming 2018-edition data release for Mexico.   We are seeing lots of exciting changes on the ground, with nearly 800,000 new households identified, many of which are in the 1500+ new Growth Grids covered exclusively by GeoAnalitica.  Since debuting in 2016, the Growth Grids system of proprietary geographic boundaries has identified more than 8 million people that no other dataset includes.   (That’s in addition to the 6 million new residents we’ve identified in legacy AGEB boundaries.)

For the first time, GeoAnalitica’s estimates for urban and near-urban areas of Mexico have topped 100 million people.  In contrast, 2010-era data only counted 87 million people.  While that’s a huge difference at the national level – almost like adding an extra Estado de México -- the most exciting differences are at the neighborhood level, where raw land is being developed into thriving, dense communities.  retailers and marketers need to know about.  These are fascinating growth stories that retailers and marketers need to know about.

Speaking of which, we continue to plan new research trips to some of Mexico’s most dynamic cities, capturing real-life scenes from the new communities identified in our datasets.  We look forward to publishing our stories about these exciting new growth areas through our blog, so stay tuned to see our results.

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